We did 90s nostalgia before it was cool.

Wendy's Taco Salad was a fan favorite back in the day — parents remember it, even if their kids don't. For the salad’s relaunch, we channeled the vibe of parents trying (desperately) to share what they love with their kids in this 360º campaign. Salads sold out in their first week—when a DROP in sales was predicted.