BUILDING WENDY’S BRAND VOICE

I was on Wendy's when Wendy's became Wendy's. I wrote the official “Sassy” guidebook, mentored other writers, roasted McDonald’s, and produced case studies that laid the foundation for a historic win streak of awards—and changed the world, kinda.

We argued that Wendy's social voice WAS its brand voice—culminating with 2018’s “Real Talk” campaign; developed to answer the question: How do we put Twitter on TV?