WEndy’s Breaks into Gaming
With one snarky tweet, I taunted one of YouTube's most popular gaming channels into flying out to Ohio and throwing an impromptu fan meetup near Wendy's HQ. Organically. For free. It was wild.
They even made a video about it
⬇️
They even made a video about it ⬇️
This has over 1 million views. Organic. For free.
Later, when the time was right (i.e. had money to promote the $4 for 4) we invited the crew into the test kitchen for more content.Almost at 2 million views.