"Chicken-lightenment" with the Asiago Ranch Chicken Club

The ARCC is so dynamic and flavorful, it redefines what it means to “taste like chicken.” Pretty inspiring! Which is why we created motivational speaker Chick Bawkman to tell this story. Featuring Wendy's first ever experiment with 360° video, Snapchat ”client testimonials,” and a really dumb radio spot.

This is absolutely my favorite campaign I’ve ever worked on. It’s so fucking stupid. Crafting this character, his world, and its logic was by far the most fun I’ve ever had in the biz. Plus, we got to introduce some concepts that would be big in the QSR space over the years to come (i.e. menu customization and the chicken sandwich war).

Behold… Chicken-lightenment!